“Alternative;” a bad approach for marketing.
I love all kinds of music (just check my Spotify playlists). So why would I seek out an alternative? One station I find myself listening to has the worst marketing line ever, kills me every time I hear it. “A positive music alternative.” We don’t live in a world...Ten Bites In
Last week I opened a box of Kix and poured a bowl full to begin my day. About ten bites in…surprise! I saw something out of place in my bowl amidst the circular corn goodness, it was a 4 inch long yellow twistie-tie. The yellow plastic kind with a wire...Join the conversation
Seems like every week I engage in a conversation with someone about life, marketing, business and faith. Some of these are actually in person, but often the conversation begins with something that was projected via a talk I gave, blog post, tweet or comment on a...The Next Big Culture
In an article on the99percent.com recapping their conference this year I was excited to see a quote from Alexis Madrigal, “Don’t found “the next big thing,” found “the next big culture.” It encouraged me because it was like a pat...Leading by love vs. legislation
Before reading, choose not to be offended…just process this, get your brain thinking! Obama made a big step today by sharing his “personal opinion”. It just so happens that his personal feelings actually do affect more than just him, but that is beside the point. ...Our Church
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Gadgets
I do enjoy gadgets. I use them to be the most effective steward of my time and talents. Here are my three newest gadgets I am watching, wishing for, or utilizing to increase my ministry effectiveness;
Great Podcasts
