Tag Archives: life

The power of matching funds

Recently we accepted an offer to go to Indonesia for a moth in the middle of August to pastor a church called ICA Surabaya.  We will be reaching out to this city, and traveling into some more remote spaces to start new churches, and even do a little medical missions as we just found out.

In just one week of going public with our trip many amazing and generous people have engaged the funding process to help us raise the needed money to buy our tickets and expenditures.

Today, three generous friends and business associates with Body By Vi, set up a matching fund challenge they call #gettheHuffstoIndonesia. Continue reading The power of matching funds

“Alternative;” a bad approach for marketing.

I love all kinds of music (just check my Spotify playlists).  So why would I seek out an alternative?  One station I find myself listening to has the worst marketing line ever, kills me every time I hear it.  “A positive music alternative.”

We don’t live in a world that wants the alternative to anything.  We want the name brand, the best in quality and we want it now.   We want the new technology, the new car and the new house in the new neighborhood.  Culture is defined by what is driving it, and those who are in the center of culture have a huge impact.  The heart of this approach of being an alternative is to create a “sub culture”.   Not desiring to be about what influences the masses, but still do something similar.  Sad things is the alternative is usually a bad version of the original. Continue reading “Alternative;” a bad approach for marketing.

Join the conversation

Seems like every week I engage in a conversation with someone about life, marketing, business and faith.  Some of these are actually in person, but often the conversation begins with something that was projected via a talk I gave, blog post, tweet or comment on a facebook post.  Either way, the key to recognize is our communication begins a conversation.  We must understand that the one way communication of yesteryear is over Continue reading Join the conversation