I love all kinds of music (just check my Spotify playlists). So why would I seek out an alternative? One station I find myself listening to has the worst marketing line ever, kills me every time I hear it. “A positive music alternative.”
We don’t live in a world that wants the alternative to anything. We want the name brand, the best in quality and we want it now. We want the new technology, the new car and the new house in the new neighborhood. Culture is defined by what is driving it, and those who are in the center of culture have a huge impact. The heart of this approach of being an alternative is to create a “sub culture”. Not desiring to be about what influences the masses, but still do something similar. Sad things is the alternative is usually a bad version of the original. Continue reading “Alternative;” a bad approach for marketing.